In Japan, one color—”hada-iro,” or “skin color”— still is regarded as the default color for people. In schools small differences in skin-tone are noticed, with kids of mixed-race being seen as outsiders despite being Japanese. Cosmetics company Shiseido set out to educate children that every skin tone is unique with help from an unlikely champion: […]
Case Study: Shiseido My Crayon Project
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