In a clever campaign that plays on a common confusion, the IKEA in Al-Futtaim, Dubai, took advantage of any customer donning a yellow t-shirt during the busy sale season, by ‘hiring’ them to help fellow customers. As footfall in the Dubai store can increase by over 600% during sales, the store automatically ‘hired’ any customer […]
IKEA ‘employs’ yellow-shirted customers during sale
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