For the second Back to the Future II campaign in as many posts, Pepsi has released a real product based on a design featured in the movie: the Pepsi Perfect bottle.
Set to go on sale on October 21st, 2015 – the date on which Marty traveled forward in time – 6,500 of the bottles will go on sale, costing a princely (but campaign-relevant) $20.
15 each.Pepsi has asked fans to follow its social media channels to find out where they’ll be able to buy a bottle of Pepsi Perfect. As mentioned on The Verge, 1,500 bottles will be given away to Marty McFly cosplayers at New York Comic Con this week.