I Can’t Believe It’s Not Butter returns with spoof fragrance campaign for Summer of fun 


In partnership with GLOW, the plant-based dairy alternative has created a new, mouthwateringly seductive campaign that parodies the cliche style found in most fragrance ads. Paired with delicious Summer BBQ foods like Kebabs and Salmon- Par De Beurres promises to be a smell that will tingle your nose’s taste buds.

Alongside their spoof video content, […]