Countries around the world have homophobic expressions for gay men. In Brazil, the Portuguese expression is “Essa Coca é Fanta,” which literally translates to “That Coke is a Fanta.” So during the 2018 Pride festivities in Brazil, Coca-Cola took that homophobic expression and turned it into an empowering campaign by filling cans of Coke with […]
How Coca Cola turned a homophobic expression into a symbol of pride
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