Raye eats Weetabix off her Spotify plaque, Weetabix eats the internet

Weetabix has plastered Croydon with a golden tribute to hometown hero Raye, after the singer celebrated a billion streams of “Escapism” by eating Weetabix off her Spotify plaque and posting it to TikTok with the caption “God bless TikTok.” Now, the cereal brand is returning the favour with an OOH campaign by BBH London.