To promote Philip Pullman’s ‘His Dark Materials’ series, the BBC have unveiled a ‘breathing billboard’ outside London’s Westfield Shopping Centre. The poster featuring armoured polar bear ‘Iorek Byrnison’, incorporates a steam duct to create the striking illusion. Chris Hooper, head of marketing at BBC One, added: “His Dark Materials is one of the most ambitious […]
His Dark Materials billboard features a steam-breathing Polar Bear
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