In the series finale of David Attenborough’s ‘A Perfect Planet’, he forewarned both an unpredictable and undesirable future for our planet, identifying humans as the main determinant. As the climate threat continues to rise, as does the challenge of defeating it. Thus, the BBC Creative team took it upon themselves to use this campaign, not […]
A Perfect Planet… but for how long? BBC hijack their own billboards in attempts to raise awareness
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