As companies double down on return-to-office mandates, Heineken is flipping the conversation – and the pub signs. The brand’s latest UK campaign sees pubs across the country temporarily rebranded as “The Office,” turning a phrase most workers dread into a reason to grab a pint. The activation riffs on a stat that feels all too […]
Heineken renames pubs ‘The Office’ to remind hybrid workers what they’re really missing
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