Late-night scrollers in Canada got an unexpected surprise when Ikea hit them with a DM classic “u up?” In a creative stunt developed with Rethink, the brand turned sleepless nights into sweet dreams with a free mattress to those who engaged. Between 10 PM and 5 AM, select customers who replied to Ikea’s message with […]
Ikea Canada slides into DMs with a dreamy surprise for insomniacs
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