Heineken has launched a bold new campaign, Pub Succession, aiming to preserve a cherished piece of Irish heritage the legendary McLoughlin’s Pub on Achill Island. Co-created with agencies LePub and Publicis Dublin, the initiative seeks a worthy successor to keep the McLoughlin name above the door for generations to come.
With family-run Irish pubs facing […]Heineken’s “Pub Succession” seeks new McLoughlin to keep iconic Irish pub alive
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