Saatchi & Saatchi is shaking up the game for the July 4 general election with a bold and unconventional ‘Voting is Hot AF’ campaign. Based on the finding that 40% of 18-24-year-olds find regular voters more attractive, the non-partisan initiative taps into modern dating culture to give voting a sexy makeover and make it more […]
18+ for a Reason: Saatchi & Saatchi’s Youth Voter Drive Makes Politics ‘Hot AF’
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