Durex has released its latest ad campaign that focuses on reclaiming one of the UK’s most hated words. Moist Keen to break down social taboos around intimacy, Durex wants to promote that being moist is a positive thing when it comes to comfortable sex. The ad features a series of women saying the word “moist” […]
Durex reclaims the word ‘Moist’ for its comfortable sex campaign
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