To promote its new House of Nightmares attraction, Swedish theme park Gröna Lund (also behind this ‘haunted’ billboard I wrote about last year) targeted moviegoers in this ‘zombie kiss cam’ stunt in Stockholm’s Sergel cinema.
You’ve seen it before, though more likely in a sporting arena – a roving camera singles out couples, and then an audience of people watch as said couple awkwardly kiss as a result of peer pressure.
It’s like a grown-up version of what went on behind the bike sheds at school. Only, this time… there’s an unexpected undead twist.Have a gander:
For completeness, the attraction opens on the 25th April.
(My favourite bit is the look on the bloke’s face before the bite – ‘Pah. I GOT THIS’).
Source: Guerilla Marketing Zone