New British Army recruitment effort shows how stereotypes of young people are in fact assets in the army. The ads, by Karmarama, continue the “This is belonging” campaign by showing how the Army sees potential in young people, despite the labels or criticism directed at them. With 72% of 16- to 25-year-olds looking for a […]
British Army targets ‘snowflakes, binge gamers and me, me, me millennials’ in new recruitment campaign
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