Mayo brand Hellmann’s has launched a tactical integrated campaign coinciding with Charli xcx’s UK BRAT tour and referencing her infamous arena tour poster. The activation saw Hellmann’s playfully show up at Birmingham’s bp pulse LIVE, offering queuing fans a free ‘club classic’ sandwich, aptly named after one of the tracks from the Grammy-nominated BRAT album.
[…]That’s so BRAT. Hellmann’s launches ‘club classic’ as Charli xcx kicks off tour
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