Columbia Sportswear has ripped up the traditional outdoor playbook in its first global campaign with adam&eveDDB, embracing the raw, unfiltered chaos of nature. The new platform, ‘Engineered for Whatever’, ditches clean-cut, serene backdrops for scenes straight out of a nature-inflicted fever dream.
Directed by Henry-Alex Rubin and produced by SMUGGLER, the launch film serves heavy […]Columbia leans into outdoor carnage with new ad
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