Nivea have always championed that we should take care of our skin. Last summer they created a doll to encourage kids to protect themselves (see here), and now this summer they’ve come up with a more practical and fun solution.
The Sunslide is exactly what is sounds like – a giant slide that sprays factor 50+ extra water-resistant NIVEA Kids sunscreen on to children as they go down it.
The slide was tried out on a popular beach in South Africa, and judging by the promotional video, it was a huge success and protected over 100 kids per hour.
Children have fun and parents can relax in the notion that their little loved ones aren’t being scorched, win-win! They should put one on every beach.
(Agency involved: FCB)