Levi’s has teamed up with global superstar Beyoncé for its latest campaign, inspired by the brand’s legacy. This collaboration follows the release of Beyoncé’s track from her acclaimed album Cowboy Carter. The campaign, directed by Melina Matsoukas, reinterprets classic Levi’s ads, including the iconic 1985 “Launderette” spot, with Beyoncé as the centerpiece.
The first film […]Levi’s iconic launderette ad is back with Beyoncé
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