To promote how good is their translation tool Elan Languages, a Japanese dish recipe was translated using both their service and Google Translate. A chef cooked the two translated recipes and the dishes were served to people who tasted them blindfolded.
The outcome was a tastier dish from the recipe translated using ELAN, than the one translated using Google Translate.
People were genuinely surprised by the difference in quality of translation by the two different tools.Involved Agency: JWT, Amsterdam, Netherlands