Supermarket chain Lotus’s has launched a creative campaign designed to make Thailand’s intense rainy season a little more rewarding. With “Rain Coupons,” the supermarket chain is encouraging shoppers to step out during downpours and pick up a bargain. Using waterproof spray technology, agency VML stencils large coupons onto the pavement in front of its Go […]
Thai supermarket introduces rain-activated coupons for monsoon season
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