I’m a bit late to this on account of my general rubbishness, but here’s a fun summer campaign from FLEXISEQ Sport, bringing former Premier League manager Harry Redknapp back into the management fold… only this time, he’s managing England’s Bowls squad:
Despite video view stats that look a bit hooky to me (150k+ views, only 115 thumbs up/4 thumbs down – fewer than you’d expect, but I’m probably just forever scarred by my own PR cynicism), it’s well scripted, Harry does a surprisingly passable job and the link to the brand is good – the notion that FLEXISEQ’s gel helps the young and old stay active.
The effort has had some top coverage, on the likes of the Telegraph, Metro, Mirror and Mail Online.
Involved agency: Threepipe