It’s all about judgement – or so we tell everyone in PR.
Weeellllll, seven giant suitcases were recently mysteriously left out in the streets… of Dublin. Uh-huh.
The stunt was to draw attention to the new retail department opening in Terminal 1 at Dublin Airport, named “The Loop”.
Perhaps not the most thought-through of recent campaigns, but i’m sure the non-pessimistic of us can see the entertaining side.
Drawing crowds of people and Twitter traffic to a mysterious object that only hints towards its purpose, the stunt successfully uses curiosity to drive attention.
Credit: thanks to Keith McConnon for bringing it to our attention!
Involved Agency: Insight Consultants