Inspired by London Fashion Week, Lidl celebrates the fan favourite ‘Middle of Lidl’ aisle, which is home to the supermarket’s quirky accessories and products, by staging its very own runway show and snapping supermarket ‘couture’ shots. The showcase shines a light on the supermarket’s most-loved random products – from Harry Potter inspired bedsheets (turned model’s […]
Lidl celebrates its ‘Middle of Lidl’ aisle with London Fashion Week inspired runway show
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