The BBC has unveiled a striking ‘breathing billboard’ at London’s Westfield Shopping Centre to promote new drama series ‘His Dark Materials’ . The special build incorporates a high-powered steam pipe which triggers icy-breath from the jaws of polar bear character Lorek Byrnison. The billboard brings life one of the series’ famously fantastical elements: a tribe […]
BBC promote His Dark Materials with striking ‘breathing billboard’
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