Pantone have teamed up with a group of South Korean designers to organise this colourful PR stunt in anticipation of the country’s monsoon season.
In a project entitled ‘Project Monsoon’ the streets of Seoul will be painted using hydrochromatic paint which stays invisible when wet. When the storms roll in, vibrant paintings will fill the streets for the 3 weeks, and rainy days will have never been more uplifting.