Heinz have launched its US “Ketchup Fraud” campaign, humorously playing on the brand’s “It has to be Heinz” slogan. Social media posts, print ads and large-scale OOH billboard ads across New York and Chicago reimagined scenes of restaurant workers refilling Heinz bottles with an inferior substitute ketchup along with the caption “Even when it isn’t […]
Heinz exposes “Ketchup Fraud” in new campaign
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