Volkswagen showed off their latest pedestrian detection system when they decided to surprise moviegoers in Madrid. Anyone who turned up to the movie late would cause the movie to stop, a spotlight to appear on themselves and a noise simulating parking sensors bleeping until they reached their seat.
The clever stunt interacts with audience, using the embarrassment of those turning up late to create humour while educating the audience on their latest technology.
While some might not find this funny, the stunt draws attention to its ability to save lives and gives those that are late, a little taste of the annoyance that they cause on others.