As part of a social experiment Fruit of the Loom placed posters around the streets of New York to promote their latest Everlight underwear collection. Each poster contained details on how to retrieve up to $1,851 and of course, some Everlight underwear. With the motto of the underwear being, ‘so light people won’t notice them’ […]
Fruit of the Loom hides thousands of dollars (and underwear) around Manhattan
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