Waitrose has dropped a festive campaign that’s closer to cinema than supermarket – riffing off Love Actually. The Perfect Gift isn’t just an ad — it’s a four-minute festive romcom, starring Keira Knightley and Joe Wilkinson, with food at the heart of the story. They nailed the brief: cinematic, emotional, funny and genuinely joyful.
Directed […]Waitrose rewrites the Christmas ad playbook with Keira Knightley romcom
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