Channel 4 Invites Us To Stare At Paralympic Posters

Channel 4 has recently smashed a campaign for the 2020 Tokyo Paralympic games as its official broadcaster. The campaign uses beaming outdoor prints in bright colours to capture the attention of passers-by and to amplify the ‘superhuman-ness’ of these extraordinary athletes. Using vivid shades of pink, yellow and green, the posters and ads are unmissable.