‘2016 will be the start of your virtual reality future’ according to CNET – with headsets teased for the last couple of years finally arriving.
With a to-do list longer than the toilet cubicle queue at Cannes Lions, I’m going to lump two campaigns into this one post, demonstrating how marketers continue to use VR.
1. More details about Derren Brown’s Thorpe Park ride have been announced – and it’s to be a VR ghost train:
I missed this last week, but well worth mentioning for posterity.
Former boxing heavyweight world champion David Haye had his comeback fight against Australia’s Mark De Mori on Saturday – winning in the first round.
The fight was screened live to those who’d downloaded the Hayemaker app from the Google Play Store, utilising 360 degree footage to travel around the ring during the bout.
The app also allowed fans to have a VR view at Haye’s workouts as an added extra.
Source: The Drum