Burger King turned radio static into a reminder of its flame-grilled flavour

That crackly, in-between-stations radio static? Burger King just found a new use for it. In a campaign called “Flaming Grill Radio,” the brand transformed silent FM frequencies into something a little more flavorful. Instead of dead air, listeners in Colombia, Argentina, Chile, and Ecuador heard the familiar sound of meat sizzling on a grill.