Heinz Brazil and agency Africa have created a label that you can plant and grow your own tomato plant, challenging the fact “many people still do not believe Heinz Ketchup is essentially made of tomato” says Heinz Brazil’s brand building manager, Luana Sa. As a reminder of the foundation ingredient of ketchup, 300 special-edition labels […]
Discover the origin of Heinz Ketchup’s flavour with plantable labels
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