In a brilliant piece of sports sponsorship marketing, England rugby sponsors O2 has created a wordless animation that stands head and shoulders above the other Rugby World Cup campaigns I’ve seen so far, tying into its #WearTheRose campaign.
Called ‘Make Them Giants’, the 2 minute short highlights the importance of fans getting behind a team – and how, as the YouTube description says, ‘in top level sport, the power of support can be the difference between victory and defeat’.
Rugby was my first love, and the animation in this is just beautiful (I’ll add in the animators as soon as I find out). It genuinely gave me goosebumps. Also, keep an eye out for Easter eggs in the form of player mentions throughout!
The animation has been released on the same day as Wear the Rose Live, the ‘official England Rugby 2015 send off’, featuring Take That.