To mark IKEA’s 25th anniversary in Spain, the brand released a spin off Big Brother reality show, confining contestants within a pre-Ikea, 1990s style home. ‘Trapped in the ’90s”, created via McCann Spain, consists of eight online episodes of six Spaniards under the age of 25 grapple with the horrors of retro furnishing, rotary dial […]
IKEA presents reality show that traps contestants in the 90s
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