Beer brand Republica Parrillera Pilsner is giving passers-by an eyeful with a rather imposing billboard. Portraying an innocent and genuine advert on one side, to then view it from behind for it to look like…well you can see for yourself.
Intentional or a mistake this drives home ‘there is no such thing as bad publicity’ as this provoking billboard raises brand awareness from the front and drives intrigue from behind.
Source: Adweek