At London Fashion Week, Coat (the paint brand) teamed up with Allies Studio to launch Carry Your Coat, a guerrilla campaign that turned recyclable paint tins into a fashion accessory. Spotted in the queues and streets outside shows, the tins were styled as handbags and shot by Panos Damaskinidis. The images were printed and pasted […]
Coat jacks London Fashion Week with handbag paint tins
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