IKEA SG turns spelling mistake into a limited edition product with a purpose

IKEA Singapore has cleverly spun a spelling mistake on their KLAMBY cloth bags into a limited edition product that demonstrates their passion for sustainability. The error in question was found when confused customers noticed that the URL underneath the IKEA logo read “www.ikea.co.sg” instead of “www.

ikea.com.sg”. Instead of recalling the misprinted bags, IKEA decided to […]