In a gloriously niche celebration of its cult favourite, McDonald’s has revived a forgotten 2012 Facebook group devoted to the Filet-O-Fish once home to just 6 members. Fast-forward 13 years, and that group is now the heart of a national campaign that has seen membership swell to over 5,800, sparked a grassroots sea shanty, and […]
Why McDonald’s revived a forgotten Facebook Group
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