It’s APRIL FOOLS’ DAY.
It’s the day brands tweet something they’ve spent weeks working on (or, alternatively, haphazardly Photoshopped in a few minutes) and then ruin it all anyway by ending it with #AprilFools.
This here is a round-up, in no particular order, of those I and the ladies and gentlePRs of Twittertown have spotted.
Feel free to tweet me @RichLeighPR or email rich at prexamples dot com if I’ve missed any, I’ll be adding to it throughout the day.
Tesco
Macmillan Cancer Support Macmillan Cancer Support has today announced the launch of a brand new fundraising event: the Push A Sprout Up A Mountain With Your Snout challenge. The new event, which is ‘due’ to take place on 1 June 2015, was inspired by Macmillan fundraiser Stuart Kettell, 49, who last year spent four days pushing 22 brussels sprouts to the summit of Mount Snowdon with his nose. ecigarettedirect.com ecigarettedirect.co.uk has released new Cheese and Onion and Garlic flavours of vape liquid. Hunter Boots Hunter announced ‘the original dog boot’ – something I swear I’ve seen before, but nonetheless… APRIL FOOLS!
Marmite
Middlesbrough Football Club Should Middlesbrough FC win promotion to the Premier League after a six-season absence, the club says it will replicate Mount Rushmore at Saltburn’s Huntcliff, starting with head coach Aitor Karanka (more info here): Beefeater Ahhh, the old name change stunt. This time, Beefeater restaurants have rebranded to appeal more to veggies:
Pieminster Pie purveyor Pieminster has launched scented candles:
eMoov
The world’s first robot estate agent, apparently – though some might disagree:
Thanks to Warwick Emanuel’s Nicola Jenkins, Anna Addison Associates’ Anna Addison and all those from brands who’ve tweeted/emailed in – I’ll continue to add credits throughout the day…