AKQA Bloom want to redefine the future of sustainability in sports, and have teamed up with Inter Miami to launch their new platform to achieve this aim. Founded by Gabriella Mas, (re)boot is a platform that upcycles used sportswear with the aim of changing the sports clothing landscape to become more sustainable.
Their first project: […]New campaign from AKQA Bloom and Inter Miami CF aims to (re)boot football’s attitude towards sustainability
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