Have you ever been in a rush that you sneak into a disabled parking bay thinking that no one will notice? If so, you might want to think again…
With more than 30% of drivers in Russia parking in a disabled bay without taking a second thought, Dislife, a Russian non-profit organisation is tackling this head on.
Dislife created a powerful and brilliant campaign against this inconsiderate behaviour. A hologram of a real disabled person appeared when a non-disabled driver tried to park in a disabled bay. A camera verified when a disabled car badge was absent from the windscreen. Take a look at the hologram confronting a driver: