At London City airport, Carlsberg recently surprised holidaymakers at baggage reclaim with free crates of beer on the carousel.
It’s a simple idea, and one that plays well into the ‘If Carlsberg did X‘ marketing line the company has been using FOREVER, but more recently with campaigns such as ‘if Carlsberg did billboards‘ and ‘if Carlsberg did haircuts‘.
Here’s the ‘if Carlsberg did cases’ campaign video:
Involved agency: Clifford French