Häagen-Dazs pares it back with a bold new OOH campaign from BBH. While many ice cream brands lean into maximalism with sprinkles, swirls and indulgent close-ups, Häagen-Dazs is taking a more restrained approach. ‘Devoured’ is the latest out-of-home campaign from BBH, and it features nothing but an empty stick and a smear of melted chocolate.
[…]Häagen-Dazs campaign drops everything but the stick
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