The co-founder of Surreal, Kit Gammell, has a quiet word with his ‘disappointed’ Dad (via a billboard) – to tell customers his cereal’s now stocked in Sainsbury’s… “Hi Dad, Remember how I quit my job to start that “stupid” cereal company. Well we’ve just launched in Sainsbury’s. Who’s the disappointment now?
”Cereal brand founder has a word with his Dad
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