Uber, the taxi app firm everybody loves to hate, recently ran with this actually very smart campaign in Canada, giving drunk revellers (is there any other type of reveller?) a free cab if they were over the legal limit to drive.
Using disposable straws, passers-by were invited to use a branded breathalyser.
If over the limit, a taxi was sent to that pick-up location to give the person a safe ride home.(I wish I could say I was mature enough not to laugh at the idea of drunks being told to ‘blow here’ for a ‘ride on us’, but I just could not).
Campaign video here:
Thanks to Bournemouth Uni student Hannah Cooper for letting me know about this one!