Marmite is targeting the younger demographic with a cheeky campaign titled “First Timers”, after a survey revealed that 43% of 18-24 year-olds haven’t tasted the spread. Aligned with Freshers’ week, the 60-second ad by adam&eveDDB showcases puppets trying Marmite on toast. Accompanied by a ridiculously catchy, remixed electro track (“Workout” by Giraffage), the film uses […]
Marmite teases Gen-Z with provocative ‘First Timers’ campaign
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