Melanoma Fund’s “Silhouettes” shines a light on the need for sun protection in sports

The “Summer of Sport” takes a new, foreboding definition through The Melanoma Fund’s “Silhouettes” campaign, which spotlights the risks of outdoor sports without proper sun protection. Created for the charity by Neverland, the initiative uses striking out-of-home and social media activations depicting unprotected moles morphing into melanomas that echo the familiar shapes of a footballer, […]