In the UK, a tradesman dies every fortnight from skin cancer. Over 85% of cases are preventable, yet research shows many tradesmen don’t use suncream, seeing it as weak or unmanly. So last summer Wickes moved from home improvement to health improvement by introducing Tradesman’s Suncream – a fun, no-nonsense way to make suncream relevant […]
Wickes introduce suncream for tradesmen
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